Tqm – Put Do Diferencijacije Tqm – a Way to Differentiation
نویسنده
چکیده
Sažetak: Upravljanje kvalitetom obuhvaća sustavno korištenje različitih metoda, smjernica, tehnika i alata kako bi se, kroz postizanje visoke kvalitete proizvoda i procesa, zadovoljili zahtjevi korisnika i postigla konkurentna prednost te poslovni uspjeh. Buđenje svijesti o kvaliteti u svim poslovnim procesima osnovni je cilj TQM-a, a pretpostavlja orijentaciju na korisnika, kontinuirana poboljšanja i inovacije, timski rad, procesni pristup i dr. Tvrtka u kojoj su uspostavljeni takvi uvjeti poslovanja može prosperirati i stvarati proizvode koji se odlikuju kvalitetom i specifičnošću. Naglašava se da na ostvarivanju takvih uvjeta poslovanja ključnu ulogu ima vodstvo tvrtke. Tvrtke koje uspješno i kontinuirano provode principe TQM-a diferenciraju se na tržištu, stvaraju kvalitetne i prepoznatljive proizvode, imaju zadovoljne i vjerne klijente te motivirane zaposlenike.
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